Davina Barber
Curator
Davina Barber Curator
Branding update
Portfolio website
Photography
THE BRIEF
This project involved creating a completely new website for Davina to showcase work by artists she represents. The site functions as a hybrid commerce/portfolio tool as the work featured is for sale, although it isn’t able to be bought directly. This allows Davina to connect with potential clients personally and build relationships in a way that a standard e-commerce structure wouldn’t allow.
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Before
Davina’s old site was hard to navigate and dated. The low-res imagery didn’t show the work in its best light and the site didn’t reflect the incredibly high level of work Davina represents.
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During
The most important things I worked on for the build were positioning - making sure that everything about Davina’s offering looked premium, and personality - Davina’s updated brand colour matches her kitchen cabinetry at home 👌🏽
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After
The finished site is clean and easy to use but reflects Davina’s vibe completely. There are buttons to get in touch with Davina throughout the site and on every artwork so that conversions are easy.
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